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Aerosmith's Joey Kramer Drums Up Business

Fans attending Aerosmith tour concerts will find an unusual addition to the traditional merch... bags of drummer Joey Kramer signature brew coffees.  Kramer's passion for java has been fueled by caffeinated side trips during Aerosmith world tours, during which the drummer got to sample beans on multiple continents.  His label now sports three of his favorites - beans from Guatemala, Sumatra and Ethiopia. All of the beans used in the Kramer roasts are Fair Trade certified and shade grown, a practice that provide additional care and protection to rain-forest trees.  The drummer is using his tour bus as a promotional vehicle for the brand.  Fans that spot the bus and post a photo to the @RockinRoastin Twitter site are eligible to win not just coffee, but copies of his book, concert tickets and other band stuff.
WickedLocal.com
 

 

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