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Young sets out to upgrade audio


Neil Young's dissatisfaction over the compromise in quality the mp3 encoding process results in is well documented. Less well known is that the Buffalo Springfield, CSN&Y veteran has been developing an alternative audio file format for people that share his disgust for mp3's.  Young has come up with a portable player capable of delivering a high quality listening experience he thinks will make music lovers that hear the difference in quality abandon their iPods and iTunes for his Pono player and service.  Files that play on Young's pyramid profiled player will also be listenable on other devices, but only the Pono player is capable of playing the files with uncompromising quality.  The player and service is expected to launch before year's end with between 5 and 8 thousand albums.  'Pono' is Hawaiian for 'righteous'.

ToneDeaf.com   Evolver.fm

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