Margaritaville has gone from being a state of mind to becoming one of the more lucrative enterprises in entertainment.  Having encompassed restaurants, beach bars, casinos, books, food and beverages, the Jimmy Buffett empire is preparing to expand into virtual territory with the addition of Margaritaville Online, a game being developed for Facebook and Apple mobile devices. The free-play game will be populated with characters from Buffett songs and books and let players interact socially, whether they just want to be a beach bum or become a tropical tycoon by amassing resorts and creating brands just like the head Parrothead.  Of course Buffett has factored in ways for the free game to generate revenue.  In addition to accumulating virtual currency by playing, fans will be able to spend actual dollars to customize their Margaritaville experience.  Gift enough virtual LandShark beers and burgers and you could earn real ones at a Margaritaville Restaurant, Cafe or beach bar.
Jimmy, who has ongoing hands-on involvement with the project, said the original pitch convinced him the concept was right, saying, 'They come up with story boards and lines, and I see the process. Then, I do what I do: Buffettizing.  When I got the first ones and saw the characters drawn, I got to go to Margaritaville.'
EBrandz.com

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