The Hard Rock and Yoko Ono have announced a global campaign to help WHY (World Hunger Year), a non profit organization fighting hunger and poverty around the world, raise funds for its programs. 100% of the proceeds raised from the sale of an album titled SERVE4 being sold at Hard Rock locations throughout the world will go to WHY.  The album, which opens with the John Lennon song Gimme Some Truth, includes contributions from Elvis Costello, Chicago and 13 other artists.  In addition to the disc, bracelets and pins to support the campaign will also be sold at Hard Rock locations. WHY helps fund organizations fighting hunger in Kenya, Thailand, India, Haiti, Uganda, China, Nicaragua and numerous other countries.
PRNewswire