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Count on Joe Perry to cook-up a cleaver marketing ploy.  The Aerosmith guitar great will grant a fan a personal phone call with him.  The hitch? To be in the running, Perry wants fans to post a photo that includes his book ROCKS: My Life In and Out of Aerosmith in the frame to either his Instagram (@Joe Perry Official) or Twitter (@Joe Perry) account.  Do it between Nov. 25 and midnight Dec. 5 and Joe could select you to make a call to.  Some other swag is up for grabs, too.  Up for it?  Don't forget the all important hash tag: #JoePerryROCKS. Any scene or setting that's not deemed obscene is cool.