The coffee enterprise Aerosmith drummer launched a last year has been a big success. More than 2,000 stores carry the brand and sales have perked-up to the tune of $2 million. Kramer will open the Rockin' & Roastin' brand's first brick and mortar location just outside of Boston in the spring. The Rockin' & Roastin' Café will be where Routes 1 and 1A intersect in North Attleborough. It won't be easy to spot. The coffee's dragon logo will have illuminating eyes and a Kramer drum kit will be prominently displayed and visible to passing cars. The Aerosmith theme comes through in more ways. Vehicles will be directed to a drive-through window with a 'Drive This Way' sign and patrons can munch on the Janie's Got A Bun.
BostonGlobe.com
