The band was from Florida and the song was recorded in a Georgia studio, but tourism and transportation officials in Alabama know a good marketing opportunity when they hear one. Alabama.travel.com, the official travel site of the state is using Sweet Home Alabama, the southern anthem Lynyrd Skynyrd wrote in rebuttal to Neil Young's unflattering songs about the south, Southern Man and Alabama, as it's lead marketing slogan. Now, the Alabama Department of Transportation is deploying 'Welcome to Sweet Home Alabama' signs on interstates in place of the 'Alabama The Beautiful' signs that have welcomed travelers for the last decade. Ironically, the state recently discontinued the use of the three word title on its license plates so the state's name can be printed and placed more prominently on it.
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